Rossmoor residents can turn unwanted gold jewelry, sterling silver and diamonds into extra cash for the holidays at the GoldFellow® store in Lafayette.   Conveniently located in Desco Plaza, GoldFellow®, the trusted nationwide buyer of gold, silver, platinum and diamonds is rated A+ by the Better Business Bureau and has been featured on America’s Money Class with Suze Orman on the Oprah Winfrey Network.  With gold prices hovering in the $1700’s per troy ounce, ugly, broken and out-of-style gold and jewelry, gold coins, and sterling silver serving pieces can help fund vacations, smartphones and gifts for the grand kids.

GoldFellow® has over 70 cash for gold locations throughout the United States, 20 of which are in California.  The company’s founders have been in the industry for over 30 years previously owning the largest gold jewelry manufacturer and distributor of karat gold jewelry in the U.S. before selling to Warren Buffett’s Berkshire-Hathaway in 2007.    Managed by Christine R., a 27 year resident of Northern California,  the Lafayette location has been serving the area since 2011.

“Our company has a reputation for honesty and top notch customer service.  There’s never any pressure or obligation to sell.  Buying precious metals and diamonds is all we do.  We’re professionals,” said the GoldFellow® manager who herself has been in the jewelry industry for over 15 years.

GoldFellow® uses a variety of methods to test each item for precious metal content.  All GoldFellow® employees take time to educate customers about the various karats of gold.  Everything is weighed on a calibrated electronic jewelry scale and priced according to the day’s gold price which is posted on the company website.

“Many of my customers are skeptical so they may only bring a few things to sell on their first visit,” admitted Ms. R.    “But, after that first experience, they usually come back with more.”

According to s. R., nearly a quarter of her customers have been in two or more times – and another 25% have been referred by friends or family.

“That’s a lot of happy customers,” beamed Ms. R. “If you have gold jewelry you don’t wear or sterling silver tea sets you’re tired of polishing, consider coming in to find out what your items are worth.

GoldFellow® Lafayette is located in Desco Plaza, 3685 Mt. Diablo Blvd, Suite 250.  Open Monday – Friday from 10 am – 6pm, it is also open Saturdays by appointment.  GoldFellow®’s nearby San Ramon store is open 7 days a week.   And, GoldFellow® new Pleasant Hill store is scheduled to open next month.  For further information, contact GoldFellow® Lafayette at 925-798-4600.