With the price of gold hovering around $1,000 per troy ounce, savvy consumers – even those not strapped for cash – have been taking advantage of the high gold price and cashing in unwanted, broken and out-of-style gold jewelry. The GoldFellow® retail store in Westlake Village’s Paseo Marketplace shopping center has seen its walk-in business escalate with the burgeoning gold price.
As the flagship store from trusted gold buyer GoldFellow.com, the GoldFellow® retail store buys gold, silver, platinum and diamond jewelry as well as gold and silver coins directly from consumers, paying them on the spot.
Operating under the same guiding principles that earned the company’s web-based core business an “A+” rating from the Better Business Bureau and zero complaints from consumers, the GoldFellow® store offers cash for gold consumers in Southern California a more personal gold-selling experience.
“People are amazed at how much a pile of tangled gold chains, broken bracelets and mismatched earrings are worth,” says Joel Richman, general manager of GoldFellow®’s California division.
Company president and 30 plus year gold industry veteran Michael H. Gusky says the GoldFellow® store is a better option for gold sellers than pawn shops which typically pay pennies on the dollar and jewelry stores which may pressure sellers to use the money from the sale of their old gold to fund another purchase in the store.
“GoldFellow® customers tend to be more educated consumers,” says Gusky of the tens of thousands of individuals who have sold gold to his company. “They want a safe, discreet gold selling experience, have done their homework and expect a good price. They will have the same GoldFellow® experience selling gold jewelry whether they visit our cash for gold store in Westlake Village or via our Website business.”
“We are national buyers and refiners,” says Gusky. “Every piece of gold we purchase gets melted. We enjoy seeing our customers leave with a check and a big smile.”
Gusky, and his wife Robin who is also active in the company, made their reputation during 30 years in the gold jewelry business. Their company grew to become the largest karat gold jewelry manufacturer in America, culminating with a sale to Warren Buffett’s, Berkshire-Hathaway in 2007.