VENTURA, Cal., May 24, 2010/GoldFellow®, the nation’s leading gold exchange company and Senior Concerns of the Conejo Valley, have joined forces once again to raise money for area seniors. Both the Westlake Village and Ventura GoldFellow® stores will donate an extra 10% of gold purchases to Senior Concerns when shoppers bring their gold for sale and mention the nonprofit organization from May 24 until June 15.

GoldFellow® is the only national company with a local presence that has received an “A+” rating from the Better Business Bureau.

According to Joel Richman, regional manager of GoldFellow®, the relationship with Senior Concerns began last March. “We are delighted to partner with Senior Concerns once again. Our first fund raising program was held at the Senior Concerns facility Thousand Oaks and its thrift store, Bargain Boutique. The event raised more than $1,000 for the organization.”

Richman continued,” With this new fundraiser, which will help raise funds for the Meals on Wheels program, we hope to raise at least $5,000 in extra funding to help meet the needs of our aging Ventura County residents. We are honored to help and support this worthy local organization.”

To ensure that a donation is designated to Senior Concerns, shoppers need to bring their old, broken and unwanted pieces of platinum or gold jewelry to the Westlake Village or Ventura GoldFellow® store. Payment for the scrap gold is made on the spot and with the mention of ‘Senior Concerns,’ GoldFellow® will donate an additional 10% of the value of the total purchase to the nonprofit organization.

The Westlake Village GoldFellow® store is located at 3639 E. Thousand Oaks Blvd. in Westlake Village and can be reached at (805) 496-4151. The Ventura GoldFellow® store is at 1746 S. Victoria Avenue in Ventura and can be reached at (805) 644-5719. For directions and store hours go online to:

Senior Concerns’ mission is to provide programs and services for aging seniors, families, caregivers and the community. This is achieved by providing essential information, care management, meals on wheels, a respite day program, support groups and many other educational and outreach programs. Senior Concerns serves Ventura and western Los Angeles counties, special-need seniors, families, health professionals, caregivers and the community at large. It is projected that by 2015, Ventura County will be home to 160,000 persons age 65 and over. Senior Concerns continues to be a promise made by one generation to succeeding generations that valued institutions would be there for them. For additional information contact Ashley Wales at