FORT LAUDERDALE, Fla., Nov. 05, 2008/PRNewswire via COMTEX/Senior citizens considering selling their unwanted gold jewelry can now feel like they have a friend in the gold business.

Trusted online gold buyer, GoldFellow® recently launched a banner ad campaign on aimed at encouraging consumers 50 years and older to exchange unwanted gold jewelry for cash.

Clicking on one of the GoldFellow® banner ads from the AARP website directs visitors to a unique web page providing information about the company’s process and a promotional code adding an extra 10% to the seller’s payment.

“Our intent is to help seniors sell their unwanted gold jewelry, gold coins and diamonds in a safe and secure environment for the best price,” says company founder and president, Michael H. Gusky. “Too often our seniors are taken advantage of by unscrupulous individuals and companies preying on retirees.”

According to the Better Business Bureau’s website, GoldFellow® has no complaints against it enjoys an A+ rating.

Safe and secure procedures pioneered by GoldFellow® include free FedEx ® in-bound shipping automatically insured for $1,000 and the opportunity for sellers to know the value of their items prior to accepting their settlement offer. And, GoldFellow® guarantees same-day evaluation, pricing and payments to all customers.

Known for providing “white glove” customer service, company executives often man the phones and spend time speaking with consumers.

“The idea to market our services directly to seniors came in response to a particularly gut wrenching phone conversation with a retiree needing to sell her jewelry to pay her electric bill,” explains Gusky. “We realized there were many more seniors out there trying to manage on fixed incomes.”

To begin the process, customers can either complete the form on the website or call the company’s toll-free number (877-696-5346) and sign-up by telephone.

“We are very proud of our new relationship with AARP, an organization that advocates for American seniors and retirees,” said Gusky. “I am honored to have GoldFellow® be an approved advertiser.”

Gusky has a history of superior customer service having built America’s largest gold jewelry company before selling his firm last year to billionaire investor Warren Buffet.