Gullible Consumers May Get Gored On Gold Price: Sellers Beware!
FT. LAUDERDALE, Fla., Feb 10, 2010 /PRNewswire via COMTEX/ -- As cash-strapped consumers
sell their gold to pay for everyday necessities, complaints against some gold dealers
have risen. The biggest offenders according to a recent tally on the Better Business
Bureau's website, BBB.org, are companies advertising heavily to buy unwanted gold
jewelry on cable television channels. One company had 329 complaints in the previous
36 months. Another had 93. The complaints range from pricing discrepancies and misleading
advertising to customer service issues and claims for lost shipments.
"Not every internet gold buyer is dishonest," says Michael H. Gusky, whose company,
GoldFellow.com has no complaints against it. "GoldFellow.com," according to Gusky,
"was created to provide consumers a safe, competitive and easy method to sell unwanted
gold, sterling silver and platinum."
A 30-year gold jewelry industry veteran, Gusky attributes his company's success
and rapid growth to a higher level of trust achieved through his company's transparent
business practices and higher payments.
"The owners of GoldFellow® are the most honest and ethical dealers
I have had the pleasure to do business with," says Carla Stern who first tried to
sell her unwanted jewelry to two other internet gold buyers. "GoldFellow®
paid me $1800 for the same package I had sent to a highly advertised on TV and Internet
dealer, who tried to pay me only $310," explains Stern.
Gusky has a theory for why his pricing is so much higher than the competition's.
"We could spend millions on television like the competition - or we could put the
cash in our customer's pockets. We prefer to pay the customer higher prices," he
says.
According to the company's Website, www.GoldFellow.com, the company's competitive
differences include providing every customer with free FedEx(R) shipping and insuring
each package for $1000. Its complete online payment schedule is updated daily and
unlike many competitors, ® customers must see and accept their offer
before they are paid.
"Don't take my word for it," says Gusky. "Do your homework."
Gusky strongly recommends reading a company's Website and comparing policies and
pricing before choosing a gold buyer.
"Ask how much you will be paid for one pennyweight of 14 karat gold jewelry and
compare prices. Ask if you will be notified of your value before you're paid," he
suggests. "And for goodness sake, never agree to drop your valuables in a regular
mailbox. There's no record or proof that it has been mailed - and it's not insured
although many of our competitors would like you to believe otherwise."
Gusky, and his wife Robin who is also active in the company, made their reputation
during 30 years in the gold jewelry business. Their company grew to become the largest
karat gold jewelry manufacturer in America, culminating with a sale to Warren Buffett's,
Berkshire-Hathaway in 2007.